Brand identity

Identity for the Hong Kong Student Association at Brown and RISD

A refreshed identity for the Brown–RISD Hong Kong Student Association, across social media, events, and apparel.

Role: Creative Direction
Discipline: Visual Identity
Art Direction
Graphic Design
Applications: Social media
Events & apparel
Project context: Brown–RISD HKSA

The context

A home between Hong Kong and Providence.

For 42 years and counting, Brown–RISD HKSA has served as a home for college students and alumni, and a center for cultural exchange between Hong Kong and Providence, Rhode Island.

01 / The identity

Playfulness, grounded in history.

The new identity draws on the colors of the Star Ferry and lion dance. Set in El Hidrant and Instrument Sans, the rhythmic wordmark becomes a flexible expression of belonging.